CANCELLED! SACC - Dallas Speaker Series: Why Swedes eat most candy per capita, with author André Persson

CANCELLED!
Why do Swedes eat the most candy in the world? 

Ten years ago André Persson released the Swedish best selling book, Godis åt folket ?Candy for the People?, where he wanted to explore why Swedes in particular had such an obsession for candy. SACC Dallas is happy to invite you to an entertaining and educational evening, where André Persson is talking about his findings.
 
The Swedes eat the most sweets in the world. In just a few decades, the consumption of candy has increased by close to 50 percent. During the same period, Swede?s average weight has gained with 10 pounds. How did the supposedly healthy country end up there?
 
André tells the compelling story on how candy early established itself in Swedes' consciousness during the industrial revolution and was heavily marketed at the cinemas during the First World War. He talks about the concepts of Weekly Money ?Veckopeng? and Saturday Candy ?Lördagsgodis?, and how the 1980s picking candy concept, has contributed to establish candy in the consciousness of all Swedes, regardless of age.
 
Since the book came out ten years ago, candy consumption has only continued to increase, and André also talks about how the book was received and whether it has made any difference.


André is born in Sweden but is currently settling in the U.S., in eastern Dallas. He works as a Communications Consultant in the IT and Tech Industry and is active on the board of SACC Dallas. Besides Candy for the People, he has also written the book No Bull ? about the development of the energy drink segment, and an investigative book about the Swedish Coast Guard ? Kustbevakningen.


Welcome!
On behalf of the entire SACC Dallas Board,

Andre Persson
Board member