SXSW 2026

SXSW 2026: Why Swedish Radio Just Moved to Texas – and Who Gets to Shape the Story?

As SXSW gathers global leaders in tech, media, culture and innovation in Austin, we are starting the week with a timely conversation about narrative, power and perspective.

The Swedish-American Chamber of Commerce Texas is proud to welcome Simon Isaksson, U.S. Correspondent for Sveriges Radio, for an exclusive session in downtown Austin — kicking off the very first day of SXSW.

Why did Sweden’s national public radio choose Texas as its U.S. base?

And what does it mean to report on America in 2026 — from the state that increasingly defines its economic and political future?

In this session, Simon will share:

• Why Texas has become a strategic vantage point for covering the United States

• How the role of a foreign correspondent is evolving in a fragmented media landscape

• How Swedish companies operating in the U.S. can contribute to shaping the stories reaching millions of listeners back home in Sweden

📅 March 12 | 5:30 PM

📍 215 Brazos Street, Austin, Texas 78701

With a Swedish business delegation in town and SXSW transforming Austin into a global crossroads, this conversation sits right at the intersection of media, business and transatlantic relations.

If you are in Austin for SXSW, this is the perfect way to start the week — grounded, strategic and forward-looking.

⭐ Members receive priority access. Limited seating available.